If there's one type of company that knows just how to rebrand, it's a failed MLM after having a career-ending scandal breaks out.
In this industry, it's the oldest (and most obvious) trick in the PR book. But only a little scandal never hurt anyone, right?
Ava Anderson has bounced right back from a run-in with the USDA in the form of a brand, shiny new MLM: Pure Haven Essentials.
Make sense? Either way, here's the entire review on Pure Haven Essentials.
Overview
Pure Haven Essentials is a rebranding of Ava Anderson, which turn off after multiple USDA investigations into the organization that found toxic chemicals in their products…despite their slogan being “quality products without harmful chemicals&rdquo ;.
Not only that, but they'd been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the organization wasted no time. They turn off on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, now it is apparently legit, and they already passed a fairly rigorous audit done by Oregon Tilth Certified Organic.
Their application to be part of the Direct Selling Association continues to be pending.
Since re-launching they seem to have replaced their leadership a lot more than once. Joe Ochoa was announced as their latest CEO in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for nearly 4 years.
Based on his LinkedIn profile, he's only their interim CEO, so it appears like the organization continues to be in an important transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress due to the sudden departure of family ownership&rdquo ;.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he is able to turn the organization around.
How much does Pure Haven Essentials cost?
It costs $99 to join and choose the Pure Havens Essentials Business Kit, including a number of products that can be sold.
Additionally, you should do at the very least $300 PV each month to remain active.
Recap
Overall, they've got a legit compensation plan. Not merely is it transparent and fairly simple, but it clearly focuses some attention on personal product sales and not merely recruitment. The truth that even the greatest rankings have to help keep selling $1,000+ in product a month means that this MLM is less scammy than many.
Run-ins with the USDA in the past regarding toxic ingredients are pretty alarming, though https://www.scamrisk.com/pure-haven-essentials/. Hopefully they've got that looked after completely, but it's still only a little early to say.
But you've GOT to develop a HUGE downline to complete well in just about any MLM, and that's hard enough to complete at very well-established companies with perfect records.
Trying to complete it at a business with an enormous red mark on their record could be nearly impossible.
But if you want automated ways to create passive income, there are better ways.
(and you are able to trash those old MLM habits, too)
